The 7 Emerging Brands You Should Know on Nordstrom

The fashion world generally gets excited about fall dressing. It’s a chance for fashion people to showcase their layering skills and wear every cozy sweater they own. But when it comes to actually getting dressed for fall every day, it can start to feel impossible after the initial excitement wears off. The constant layering, the sometimes-frumpy silhouettes, and the often neutral color palette make it difficult to put together outfits that still look cool day in and day out. To achieve an essence of effortlessness, my best advice is to shop for emerging brands.

The minds behind these brands are often focused less on trends and more on creativity and expression—my favorite things about fashion. Emerging brands tend to be the ones setting the trends, especially among Gen Z. As someone in that generation, I mostly shop small for pieces that make me feel like the coolest girl in New York City. I’m not a gatekeeper, so I’m happy to share with fellow aspiring cool girls around the world the “if you know, you know” brands from Nordstrom. Scroll through to discover fall-friendly, yet cool, pieces to add to your wardrobe.

Loulou de Saison