One of the leading truck stop chains is making changes in how and when it feeds truckers and other customers.
Pilot today announced its new proprietary food brand, Pilot eats, as the cornerstone of its strategic vision for bringing “Food That Goes the Distance” to more of the company’s travel centers across North America.
In addition, Pilot’s nearly 350 owned and operated quick service restaurant franchise locations are now open 24/7, extending availability of food for travelers. among them are Subway, Arby’s, Wendy’s and Dunkin’.
For more consistency across locations for how its food looks, feels, and travels, the company is introducing two distinct proprietary food concepts, Pilot eats and Pilot eats Express.
Pilot eats will expand availability of the company’s full hot deli menu to bout 400 travel centers, offering signature, guest favorites such as:
- Southern Chicken Sandwich: A new, meatier, crispier chicken breast fillet with more craveable flavor
- Hand-Roped Pizza: Hand-roped crusts with “Mega Cheese” and pepperoni, available by the extra-large slice or whole pie
- Freshly Prepared Deli Entrees: Serving comfort, homestyle meals such as meatloaf, roasted chicken and mac & cheese
- Pilot eats Express will focus on convenient, grab-and-go classics like artisan pizza, chicken wings and tenders and snackable sides at some 200 locations.
“A meal on the road isn’t just a break, it’s fuel for the next five, ten or few hundred miles. Pilot eats is about offering drivers food that goes the distance that is as portable as it is premium. We want travelers to know they can count on us to have what they need to keep them fueled up, filled up and lifted up for the road ahead,” said Sean Marrero, senior vice president of food and beverage at Pilot.
The rollout began this month with the first store transformations in Chicopee, Massachusetts, and Ponce de Leon, Florida. The brands will continue to come to life as a phased roll-out with new packaging and updated signage starting in Spring 2026.
Both concepts will be fully integrated into Pilot’s digital ecosystem, including the latest version of the Pilot app, allowing guests to browse menus, place mobile orders and access exclusive rewards to enjoy wherever the road takes them.
As part of Pilot’s commitment to providing value to its guests, the company is offering two meal deals. The breakfast meal deal includes any breakfast sandwich and any size hot Pilot coffee for $6, and the lunch and dinner meal deal features two slices of Pilot pizza and a 20-ounce bottle of Pepsi? for $8.
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