Jim Connelly, chief revenue officer at Bollinger Motors and Brian Frania, commercial and fleet director, shake hands after LaFontaine Automotive Group officially became the first Bollinger truck dealership in North America.
Photo: Bollinger Motors
Bollinger Motors has named LaFontaine Automotive Group as their first authorized dealer. LaFontaine will sell Bollinger trucks at two locations, in Lansing and Farmington Hills, Michigan. LaFontaine’s initial vehicle offering will be the Bollinger B4 Chassis Cab. The B4 is a new, all-electric class 4 commercial truck designed with extensive fleet and upfitter input, according to Bollinger. The truck’s chassis design protects the 800V battery and components to safety. The company anticipates deliveries of the B4 chassis cab to begin in the second half of 2024.
“We are thrilled to work with LaFontaine right here in Michigan where we designed, and will build, the B4,” said Robert Bollinger, founder and CEO of Bollinger Motors. Adding, “LaFontaine shares our commitment to quality and customer service.”
Extensive Dealer Footprint in Michigan
According to LaFontaine, the acquisition brings their portfolio to 54 retail franchises and 39 retail locations, with additional announcements planned later in 2024. Bollinger commercial vehicles will be sold at LaFontaine Bollinger Farmington Hills, 30250 Grand River Ave. in Farmington Hills and LaFontaine Bollinger Lansing, 3625 S Pennsylvania Ave in Lansing.
“Our partnership with Bollinger Motors is a true testament to the dedicated team we have and our commitment to providing our commercial customers a personalized experience that extends far past the sale of the vehicle,” said Ryan LaFontaine, CEO, LaFontaine Automotive Group. “We focus not only on exceeding customer expectations during the sale, but providing service, repair, parts, and accessories for our customers as well. As we expand our commercial vehicle offering, this partnership aligns with our long-term vision of growth and expansion, allowing us to serve a broader customer base and strengthen our strategically located presence across Michigan.”
“Our team has positioned themselves as a true commercial and fleet powerhouse,” added Brian Frania, commercial and fleet director, LaFontaine Automotive Group. “Our customer-first approach has really resonated with businesses and municipalities, and we have seen tremendous growth in both commercial units sold and serviced.”
“Our strategically developed plan to offer sales and service nationwide is being kicked off with LaFontaine,” said Jim Connelly, chief revenue officer at Bollinger Motors. “Additional dealer partners will be announced soon, showing our commitment to fleets in all 50 states.”
Today’s announcement follows a series of Bollinger Motors announcements in recent months, including partnerships with Our Next Energy in Novi, Michigan, to supply the company with batteries and related components and Roush Industries in Livonia, Michigan to manage vehicle assembly operations.
The OEM recently qualified for federal clean vehicle tax credits under the Inflation Reduction Act of $40,000 per vehicle for the B4 chassis cab.
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