Kenworth Truck Company is supporting one of country music’s biggest bands by providing a new big rig for their 2023 tour.
On June 2, Kenworth announced that they will provide the music group Alabama with a Kenworth T680 76-inch mid-roof sleeper to help with transportation during the band’s “Roll On 2 North America Tour.”
Kenworth says that the T680 represents a renewal of the company’s years-long partnership with Alabama. From 1988 through 2003, Kenworth sponsored the annual “Truckers Appreciation Concert” featuring Alabama in Louisville, Kentucky, in conjunction with the Mid-America Trucking Show.
Alabama hauled concert gear using Kenworth trucks for many years, and in 2003, Kenworth provided the band with a W900 72-inch AeroCab after they toured the Renton, Washington, plant.
“For over 15 years of touring, we have had the pleasure of Kenworth trucks moving our equipment up and down the road for over a million miles. We are thrilled the fine folks at Kenworth are sponsoring our 2023 ROLL ON 2 tour,” said ALABAMA’s Teddy Gentry and Randy Owen. “We just celebrated our 50th anniversary and now Kenworth is celebrating their 100th anniversary. One thing is for sure, we depend on Kenworth trucks, and look forward to continuing our relationship.”
“Kenworth values our longstanding partnership with ALABAMA, and we are excited to provide a Kenworth T680 for this year’s tour,” said Genevieve Bekkerus, Kenworth director of marketing. “We thank band members Randy Owen and Teddy Gentry for choosing to team up with us again and know Josh Gentry (Teddy’s son) will enjoy driving this truck during the tour.”
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