A pilot procurement led by the Center for Green Market Activation (GMA), in collaboration with Smart Freight Centre (SFC), will enable carrier Nevoya to deploy about 40 Class 8 battery-electric trucks on an all-electric Houston–Dallas freight route.
The deployment is supported by multiyear offtake agreements from companies including Amazon, eBay, Etsy, Green Worldwide Shipping, and Meta, leveraging corporate demand for decarbonized on-road shipping.
GMA said the trucks are expected to travel up to seven million miles (about 11.2 million kilometers) annually, reducing an estimated 60,000 metric tonnes of CO₂e while improving air quality and reducing noise, according to a news release. Participating companies will receive verified zero-emission trucking service attribute certificates as early as 2026.
“With this pilot procurement, GMA Trucking has shown how to translate market demand for zero-emission trucking services into scalable deployments,” said Kim Carnahan, CEO of GMA, adding the model is designed to be replicated.
GMA said its book-and-claim approach separates the environmental attributes of zero-emission trucking from the physical movement of freight, allowing those attributes to be sold, tracked, and claimed independently by participating members.
An independent accredited auditor will verify the environmental attributes generated as Nevoya operates electric trucks between Dallas and Houston. Charging will be backed by renewable electricity through Green-e Renewable Energy Certificates.
GMA said it is developing a second procurement with SFC that will combine book and claim with direct procurement of low-carbon trucking services for greater scale.
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