Geotab has introduced Go Focus, an AI-driven safety sensor designed to help fleets reduce collisions while addressing privacy concerns. The device, announced at Geotab Connect 2025 in Orlando, Fla., integrates with Geotab’s Go Device to provide targeted video insights, capturing only critical moments to support driver coaching and accident investigations.
Go Focus is designed for privacy-conscious fleets that must comply with regulations or labor agreements that prohibit inward-facing cameras, the company said in a news release. It features a forward-facing road sensor without a microphone or removable storage, ensuring data collection is focused on safety without compromising driver privacy.
By monitoring unsafe following distances, Go Focus helps fleet managers identify and mitigate risks while preserving driver privacy. If a collision occurs, the forward-facing sensor automatically records and uploads video, ensuring critical incidents are documented. Drivers can also manually trigger recordings using a dashboard-mounted button, providing crucial video evidence for exoneration when needed.
“Go Focus offers a balance between privacy and safety,” said Sabina Martin, vice-president of product management at Geotab, in the release. “This AI-powered sensor accurately captures a leading collision risk, following too closely, which is often caused by distraction, fatigue, or phone use. With this data, fleet managers can coach drivers more effectively, reducing preventable crashes. And if an accident occurs, they still get the footage they need.”
As Geotab’s first AI-powered hardware device, Go Focus connects directly to the GO9 device over IOX for simplified installation.
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