Peterbilt recently hosted its annual Pride & Class Parade in Denton, Texas, raising funds for United Way through its giving campaign.
The week-long campaign allows Peterbilt employees to donate to the charity through a variety of company-sanctioned fundraisers and initiatives, the company said in a release.
“The United Way Giving Campaign is a reflection of Peterbilt’s commitment to our community,” said Jake Montero, Peterbilt general manager and Paccar vice president. “The parade is a fantastic tradition that unites our employees, customers and the Denton community. It celebrates the dedication of our employees and their shared loyalty and passion with Peterbilt owners, dealers and fans.”
Since 2016, the campaign concludes with the Pride & Class Parade, showcasing locally built trucks. Peterbilt owners travel from across North America to Denton to participate and show off their custom trucks.
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