In celebration of National Truck Driver Appreciation Week, Shell Rotella will show its “Thank-a-Trucker” tribute video featuring messages recorded by attendees at the 2025 Mid-America Trucking Show.
For every message recorded in the Shell Rotella Recording Studio, both Shell Rotella and Love’s Travel Stops each pledged a $20 donation to the St. Christopher Truckers Relief Fund. an organization providing critical aid to truck drivers in times of need. Seventy-two messages generated a $2,880 donation made in honor of the hardworking men and women who keep the country moving.
The donation will be officially presented to SCF during National Truck Driver Appreciation Week.
Shell Rotella and Love’s will debut a virtual check presentation video on social media this week. The video features thank-you messages from brand representatives and the unveiling of the $2,880 donation check. The video will help bring the check presentation to life, offering a powerful and shareable way to highlight the community’s generosity.
“Truckers are the unsung heroes of the highway, and their sacrifices and commitment deserve our deepest gratitude,” said Julie Wright, North American Brand Manager for Shell Rotella. “We are honored to shine a spotlight through this shared tribute to every mile, every sacrifice, and every story worth celebrating through our continuing support of SCF.”
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