Truck stop giant Pilot has entered into a long-term deal with the University of Tennessee to preserve the names of Neyland Stadium and Shields-Watkins Field, home of the Volunteers football program. Pilot will receive prominent signage throughout the stadium and on the playing field.
Terms of the deal were not announced, but it is reported by the university and Pilot that it will last up to 20 years.
Pilot is also designated as the presenting partner of the Neyland Stadium’s $337 million renovation project and is the official travel stop of Tennessee Athletics.
“As we navigate the changing landscape of college athletics, we are dedicated to building the best athletics department in the country,” said Vice Chancellor and Director of Athletics Danny White. “Because we were committed to preserving the name of Neyland Stadium, finding a partner who shared this vision was essential. With deep roots here in Knoxville, Pilot recognizes the significance of Neyland and the importance of tradition to our fans and the university. Our focus continues to preserve and honor our storied past while modernizing to ensure we lead the way in college sports.”
“Neyland Stadium is one of the most iconic sporting venues in the world and UT is a significant part of making Knoxville a special place that Pilot is proud to call home,” said Pilot CEO Adam Wright. “Through this partnership, we will preserve the legacy of Neyland while also investing in its future to create exceptional experiences for generations to come. We look forward to seeing you out here as we cheer on the Vols in Neyland.”
New signage on the east side of Neyland Stadium will feature a return of the iconic “Home of the Vols” along with Pilot’s logo. Pilot’s branding will also be on each side of Shields-Watkins field and in sponsored content with Tennessee Athletics and the Vol Network.
Headquartered in Knoxville, Pilot employs over 2,500 team members in the greater Knoxville area and has a long-standing relationship with the University of Tennessee.
One of the many unique aspects of this partnership is the investment in the Neyland Stadium renovation project, which will continue to modernize and enhance the fan experience. Future updates will include necessary upgrades to the south side and perimeter of the stadium, such as widening concourses, constructing expanded gates and entryways, and adding additional restrooms and concessions areas.
This element of the partnership will dramatically improve fan comfort and safety, reduce wait times, and allow for more food and beverage offerings. There will also be a Pilot-sponsored Fast Favorites refreshment and snack stand located inside the main stadium entrance at Gate 21.
Fans can expect to see the new “Home of the Vols” signage with Pilot branding and many of the completed renovations in Neyland Stadium with the start of the football season, which kicks off on Aug. 31.
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