Since you started reading this article, over 1500 loads have been transported for
American cargoes. This showcases the robustness and dynamism of the US trucking
industry, where loads are moved around the clock, hundreds at a time, ensuring the
country’s functionality, households’ operations, and industries’ productivity.
The Nitro Expedite App, conceived by Asher, initially emerged as a Texas-based startup
with the modest ambition of “revolutionizing the $800 billion trucking business,” as
stated in its inaugural news release. This groundbreaking app, developed by Vikrant
Asher, a young man raised in Dubai who pursued his master’s degree in the United
States, swiftly identified a gap in the industry to bridge the gap between shippers and
drivers on a unified platform. The expedited loads sector in the nation is characterized
by its dynamism, responsiveness, and punctuality.
For savvy individuals with exceptional computer skills seeking business processes laden
with inefficiencies, the supply chain represents a ripe area for restructuring. The Nitro
Expedite App has emerged as a game-changer, connecting shippers with drivers of
expedited loads.
The American trucking industry plays a pivotal role in the nation’s supply chain and
economy. Throughout the pandemic, American truck drivers have been at the forefront,
transporting goods to and from every corner of the country. Trucking accounts for 72%
of all freight movement in America, upon which 80% of US communities rely for the
delivery of essential goods, ranging from raw materials to food, medicine, and beyond.
Vikrant successfully amalgamated his American education in Informatics, Data Analytics,
and business acumen to develop the Nitro App, facilitating shippers’ connection with
nearby drivers, enhancing efficiency, and enabling instant job booking and tracking. This
underscores the importance of deploying technology effectively. The platform is now
operational and actively utilized at both ends. According to the American Trucking
Association, trucks move 72.5% of the nation’s freight.
Trucking dominates overland freight movement in the United States, with the market
valued at 732.3 billion U.S. dollars in 2020. At that time, the industry employed over
902,000 truck drivers, falling short of the required workforce. The industry faces
significant challenges due to the shortage of drivers, primarily driven by escalating
driver costs. Broadly, the US trucking industry can be categorized into three main
sectors: full truckload (FTL), less-than-truckload (LTL), and expedited loads carriers.
Reshaping Expedited Shipping
Expedited shipping accelerates freight transportation, ensuring goods arrive faster than
regular transit times. Trucks carrying expedited goods typically make minimal stops en
route, moving directly from pickup to delivery.
The objective is to leverage technical expertise to address the prevailing trucking crisis
in the country, particularly for expedited loads requiring immediate pickup and delivery.
The fundamental tool is the Nitro free “simple but remarkably powerful mobile app,”
which forwards load offers to carriers within the network. However, the technology
transcends a mere expedited load list app, intelligently matching freight opportunities
with suitable carriers based on load characteristics.
Proximity, alongside possessing the requisite equipment, is a critical factor.
Subsequently, the prospective carrier has a limited timeframe to review and accept or
decline the offer before it expires, prompting the system to offer it to another carrier
within the Nitro network. As word-of-mouth spreads, more shippers and drivers are
joining the app.
The app’s arrival couldn’t be more opportune, coinciding with a significant trucking crisis
as drivers seek improved rates and working conditions after their frontline efforts during
the pandemic.
Vikrant Asher holds a Master’s degree in Information Systems, encompassing courses
such as Cybersecurity, Data Analysis, Project Management, Agile Frameworks,
Quantitative and Qualitative Data Management. Vikrant spearheaded the development
of the Nitro Expedite App, widely adopted throughout the trucking industry.
Since 2018, Vikrant has been an integral part of the trucking industry, tirelessly
developing a system to unite shippers and drivers of expedited American loads on a
single, user-friendly platform.
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