In a competitive labor market, offering access to health and wellness resources can differentiate companies and attract more drivers.
Photo: Deborah Lockridge/Canva
The transportation industry is the backbone of global commerce, but it comes with a hidden cost: the health and wellness of its drivers. Independent contractors (ICs) in trucking, particularly long-haul drivers, face significant health challenges that stem from the nature of their work.
Long hours on the road, limited access to healthy food, physical inactivity and mental health struggles including isolation and burnout contribute to alarming health statistics within this demographic.
Thankfully, technology offers a pathway to mitigate these issues while addressing the industry’s driver shortage through innovative health and wellness solutions.
Health Challenges Facing Truck Drivers
The statistics are sobering—truck drivers are 30% more likely to be obese than the general population.
Over half of drivers smoke cigarettes. And two-thirds of long-haul drivers do not engage in regular physical activity.
Moreover, 80% of drivers report having at least one serious health condition, such as diabetes, high blood pressure or sleep apnea.
This health crisis not only affects the drivers’ quality of life but also impacts safety on the road and the industry’s ability to retain a stable workforce.
Compounding these issues is the growing driver shortage, slated to hit 160,000 by 2030. This has spurred companies to explore new ways of supporting ICs.
Providing health and wellness benefits, despite the legal and logistical challenges, is becoming a crucial recruitment and retention strategy.
Innovating Health and Wellness
Unlike traditional employees, independent contractors are not eligible for standard employer-provided benefits.
Missteps can lead to legal issues, such as worker misclassification. This limitation often leaves ICs navigating a fragmented landscape to secure health insurance and wellness resources.
Enter technology, or innovative platforms that allow ICs to access benefits independently. These new options ensure that motor carriers support driver well-being without being classified as direct employer-provided benefits.
These platforms act as portals that aggregate resources for independent drivers, offering access to voluntary group-rated healthcare plans, gym discounts, mental health services and more.
By leveraging these tools, companies can provide meaningful support to their contracted drivers while maintaining compliance with IRS guidelines. This approach not only helps drivers improve their health but also positions fleet carriers as allies in their well-being, strengthening loyalty and improving retention rates.
Health Benefits Through Online Portals
Many ICs turn to the Affordable Care Act (ACA) for health insurance. But the process can be complex and often insufficient for their needs.
Technology platforms simplify this by offering a centralized location where drivers can explore comprehensive benefits packages for purchase at a discounted rate.
These may include:
- Major medical coverage: Affordable group-rated health insurance that meets the unique needs of drivers and their families by leveraging group rates to lower individual costs.
- Dental and vision plans: Essential care options that are often overlooked.
- Health Savings Accounts (HSAs): Tools to help ICs manage healthcare costs while planning for future expenses.
- Life insurance and retirement plans: Financial security options that mirror traditional employee benefits.
- Wellness programs: Access to nutritionists, fitness programs, virtual therapy sessions, mindfulness and resiliency training, incentive programs and stress management tools.
These benefits can be tailored to suit varying income levels and business models, ensuring that every IC can find a plan that works for their needs.
By participating in larger, geographically diverse programs, ICs benefit from lower insurance premiums and a broader array of coverage options, especially when it comes to mental health—a critical yet often overlooked aspect of driver wellness.
Benefits as a Recruiting and Retention Tool
In a competitive labor market, offering access to health and wellness resources can differentiate companies and attract more drivers.
Independent contractors are increasingly drawn to opportunities that prioritize their overall well-being.
By leveraging technology-driven benefits platforms, fleets can offer this support in a way that maintains compliance and operational efficiency.
These solutions not only keep drivers healthier and more satisfied—they also protect trucking companies from the risks of worker misclassification and plan document violations.
The result is a more stable, loyal transportation equipment provider and fewer costly disruptions.
For fleet managers navigating today’s driver shortages, investing in these programs can enhance recruitment, improve retention and ultimately bolster the bottom line.
About the author: Lisa R. Paul, CPCU, is Chief Strategy Officer for Transportation at global insurance brokerage Hub International.
This article was authored and edited according to Heavy Duty Trucking’s editorial standards and style to provide useful information to our readers. Opinions expressed may not reflect those of HDT.
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