The internet revolution in India in the last few years has changed the landscape for content creators. Many people from rural India have gained a tremendous following by vlogging about their everyday life and striking a connection with people through their rustic language and simplicity.
Meet Rajesh Rawani, a truck driver who boasts 4.12 lakh followers on Instagram and 1.2 million subscribers on YouTube. On his YouTube channel, he has written “Daily vlogs of Indian truck driver”. His videos offer a glimpse into the life of a truck driver in India as he cooks various mouth-watering delicacies, interacts with his fellow drivers and confront the cops on the highways.
In one of his videos, he is seen relishing Hyderabad’s famous dish, chicken biryani, from a well-known outlet along with his companions.
In other videos, he demonstrates his cooking skills as he makes fish curry, mutton curry and chicken curry.
The views on his Instagram Reels run into millions, and netizens post various encouraging comments.
“Bro eats more variety than us,” a user commented on one of his videos. “Bro literally proved that you don’t need a fancy setup,” said another. Many people also joked about applying for a vacancy on his truck and if there is a placement for people doing BTech or hotel management courses.
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