Last year, we spoke with several small trucking fleet owners who had not only survived multiple freight cycles but grown through them.
It’s no secret that the trucking industry is overwhelmingly made up of small fleets. That was true even before the pandemic, but the number grew rapidly when Covid-era spot rates spiked and new carriers flooded into the market.
Most of those carriers were very small. At the end of 2023, nearly 70% were one- or two-truck operations, according to FMCSA data. Even though they’re technically motor carriers, many of them still think like drivers. In many cases, that works just fine.
But as they grow, successful small fleets learn to start thinking like a fleet owner and not like an owner-operator.
Somewhere around eight to 15 trucks, the fleet owner can no longer be in every truck, in every conversation, making every decision. Compliance, safety, insurance, and maintenance issues start to stack up. That’s usually when processes start to matter.
The Hardest Trucking Fleet Size to Be?
For the sake of argument, let’s call a small fleet one that operates between 11 and 100 trucks, which makes up about 7% of U.S. motor carriers.
It might be the hardest size to be. These fleets are too big to manage casually and too small to absorb mistakes. They’re more visible to regulators and insurers, yet they don’t have the resources to copy the playbooks of large carriers.
And yet, a surprising number of them are still standing after navigating a prolonged freight downturn, rising insurance costs, regulatory shifts, and ongoing technology mandates that have left very little room for error
Small Size Offers Pros and Cons for Trucking Fleets
Often, small fleets have things going for them that larger fleets don’t, characteristics that may have helped many survive over the last few years of freight recession.
For instance, many small motor carriers didn’t have the kind of buffer as big fleets in terms of capital or customer contracts. But at the same time, they weren’t as burdened by high fixed expenses for corporate offices and the like, giving them more operational flexibility.
Instead of trying to get bigger, many small carriers got smarter. They cut costs, doubled down on customer relationships, and invested in technology that made sense for their particular operations.
Over the past year, our editorial team has been spending more time with small fleet owners, and in 2026 we’re doubling down to offer practical guidance where big-fleet playbooks don’t fit.
What’s Working for Small Trucking Fleets
Last year, we spoke with several small fleet owners who had not only survived multiple freight cycles but grown through them. Some common themes emerged.
Driver Relationships
They often have lower turnover because they have more of a personal connection with drivers, prioritize treating them well, and can respond faster to driver issues.
Jamie Hagen, whose Hell Bent Xpress has about 12 trucks, said that sometimes that includes telling a customer “No.”
“That’s a hard lesson to learn,” he admitted. “But if you’re up front with people, ‘I don’t have enough trucks this week. Can we make this run next week?’ It usually works out for the better in the end.”
Attention to Costs
Hagen said he realized that being smart with money was the primary directive for a small business owner.
For instance, he’s passionate about fuel economy. “I’ve never understood the desire to burn more just for fun. I don’t do donuts in my personal vehicles either.”
Graig Morin, president and co-founder of Brown Dog Trucking, which has about 30 power units, leases all its equipment from Ryder, which allows flexibility while keeping maintenance costs predictable.
Other fleet owners find that late-model used equipment is the best choice for their operations.
For some, like Hagen, the choice is investing in brand-new trucks that, in the long run, can pay for themselves through fuel savings and reduced maintenance, with the latest safety technology to help avoid insurance costs or litigation, and that attract and retain drivers.
Focusing on Customer Service
In a 2025 Denim survey of nearly 100 shippers, two-thirds rated service level and reliability as their top criteria, while only 10% prioritized cost. And smaller fleets are often able to offer true hands-on customer service.
“The big fleets are going to grab business from other big businesses out there, because that’s what they do,” Morin says. In contrast, Brown Dog Trucking has found a niche in winning loyal customers from local businesses.
Hagen’s company name reflects his focus on getting it right for his customers.
“Our clients choose us for freight shipping services because they know that we are literally Hell Bent on getting the job done right,” the company’s website explains.
Another small fleet with a name that reflects their customer-focused work ethic is Huff & Puff Trucking out of Bradyville, Tennessee. Over the past 40 years, the company has grown from a single truck to a little more than 100.
“I believe you’ve got to huff and puff to make a living,” said owner Bruce Daniel. “I’m not afraid to go and ask for business. And I’m not afraid to be persistent. I’m just stubborn, I guess. But that’s what you have to do if you want to succeed.”
Bigger Isn’t Always Better
Bigger isn’t always better. Scale alone isn’t a sound business strategy.
For many small fleets, the last few years were less about growth and more about management: managing costs, expectations, and relationships. The ones still here and poised for success didn’t just get lucky. They stayed close to the business, paid attention to details, and made careful choices.
As we face continued uncertainty in 2026, those fundamentals may matter just as much as the market itself.
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