Pre-owned commercial truck dealer SelecTrucks announced that its Proud to Serve veterans discount program has delivered more than $1 million in savings to U.S. military veterans pursuing careers in the trucking industry.
Launched in 2017 to honor the skills and dedication veterans bring to the industry and support their transition to civilian careers, the program provides U.S. and Canadian military veterans with access to exclusive warranties, rebates, and risk-reducing business solutions to help them start or expand their trucking operations.
According to the release, the program enables veterans to save up to $6,500 with the purchase of each qualifying used semi-truck by choosing up to two options from a down payment match, a warranty upgrade, and new tire purchase assistance. In addition to the discount, SelecTrucks donates $500 for each qualifying truck purchase to a charitable organization supporting veterans. Total donations have reached more than $80,000 since 2022, including a $25,000 donation this year.
“SelecTrucks is honored to empower those who have served our nation by helping turn their dreams of business ownership into reality. By lowering upfront costs, reducing risk, and creating financial flexibility, we’re proud to stand behind veteran entrepreneurs as they build their business,” said Chris Backeberg, president of Daimler Trucks Remarketing. “Saving these men and women over $1 million is our way of showing appreciation for their service and sacrifice.”
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