Penske Logistics is implementing a new artificial intelligence platform from Augment following a successful six-month pilot. The technology supplements Penske’s track-and-trace capabilities and provides its operating teams with another resource to capture up-to-date freight status information for customers.
“We’re well underway with executing our AI strategy, and our partnership with Augment is one of many AI-related and tech-enabled supply chain initiatives we are implementing to enhance the experience for our customers,” said Jeff Jackson, president of Penske Logistics. “AI at this scale is about giving customers more convenience, certainty and clarity in an increasingly complex and dynamic operating environment.”
In the program’s initial phase, Penske will rely on Augment’s AI teammate to validate the status of an estimated 600,000 loads. The company anticipates productivity gains of 30% to 40% as the system eliminates routine manual processes and enhances follow-up workflows with carrier dispatchers. These capabilities support efficiencies across the supply chain, including inbound loads, middle-mile movements and final delivery, with additional efficiencies expected as the platform continues to scale.
Augment’s platform complements Penske’s existing freight visibility tools by initiating outreach via call, email or text when shipment status updates are not otherwise available. The AI teammate connects with each carrier’s dispatch representatives through their preferred means, which has been welcomed by the carrier community. It also dynamically adapts to each trucking carrier’s preferred escalation path and relies on human intervention when needed for exceptions, helping ensure accurate and timely information is reflected in Penske’s systems.
“We’re grateful for the trust Penske has placed in us and proud to partner with a team that understands the AI transformation in logistics is bigger than bolting on another tool — it’s an opportunity to rethink how work gets done,” said Harish Abbott, co-founder and CEO of Augment.
“That shift requires a logistics-native approach that works across the systems and channels teams already use, supports nuanced freight workflows end to end, and gets smarter as it learns how the business actually runs. By moving early, Penske is among those setting the pace for the next era of supply chain execution, and we’re excited to build that future together.”
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